Your MSP Target Client Profile: The Foundation of Every Marketing Decision You Make
Adam How do I find more leads? How do people find clients? Why is my MSP is not growing? Why is my marketing not working? These questions (or variations of them)…
Newsletter 2.03 – There Is No Easy Button for MSP Marketing
If I had a dollar for every time an MSP owner asked me how to get more leads, I’d be much closer to retirement. And if I had a dollar…
Marketing 101 for MSPs: Associations, Events, and the Long Game
If you run an MSP, marketing is probably one of the things that keeps you up at night. You know you need to do it, but nothing seems to work,…
Newsletter 2.02 – My Vision for 2026
For those of you that don’t know, my day job is running the Peer Groups at Pax8. Last week I had the privilege of hosting our Winter Peer Group Meetings…
My 2026 Outlook for MSPs: Four Trends and What to Do About Them
As we settle into 2026, I’ve been thinking a lot about where the MSP industry is headed this year. Some of these predictions are exciting, others are just realistic assessments…
Newsletter 2.01 – Planning for a Successful Year
Depending on your view of the term “Happy New Year” I may be far too late in offering tidings on the New Year. Also, living in Minneapolis, this new year…
MSP Rebooted: Insurance isn’t optional
If I were starting an MSP over again, there are a handful of things I would do earlier and more intentionally. Insurance is one of them. It’s not exciting. It…
Newsletter 1.8 – Closing out the year
In just a couple of weeks 2025 will be in the books. Every year, time seems to move more rapidly. It feels like it’s mid-summer, and then, poof, it’s New…
AI in Your MSP: Understanding Legal Risk and Business Opportunity
If you’re running an MSP, AI is already part of your world. Whether you’re actively using it in service delivery or your clients are experimenting with it on their own,…
Newsletter 1.7: It’s time for you to raise your rates
When was the last time you raised your prices? If the answer is a year or longer, we need to talk. Here’s the reality: nothing gets cheaper. Not your talent,…